At Fable England, we have full autonomy and are responsible for the end-to-end creation and execution of content across all social channels and email communications, while also taking charge of influencer marketing.

We seamlessly integrate ourselves into the Fable England team and are entrusted with the responsibility of achieving sales targets and KPIs.

Full Autonomy Over Social Strategy: We have complete control over Instagram, TikTok, and Facebook, orchestrating a comprehensive social media strategy that aligns perfectly with Fable England's busniess objectives.

Content Management: We handle every aspect of content management, including end-to-end content creation, scheduling, and the development of advertising materials. Our focus is on crafting content that engages and resonates with the target audience.

Email Marketing: We collaborate closely with the core team to deliver effective email marketing campaigns. This includes designing visually appealing emails, crafting compelling content, and conducting lifestyle photography to ensure the content is captivating and on-brand.

Strategic Meetings: Weekly meetings with the core team are instrumental in the seamless execution of campaigns and promotions. This collaborative approach ensures alignment with business objectives and maintains a steady flow of ideas and feedback.

Influencer Marketing Management: Sourcing and managing influencers play a pivotal role in our strategy. We set and achieve a target of gifting to 50+ influencers per month, enhancing Fable England's brand visibility and appeal.

Monthly Reporting: We diligently track and report on key performance indicators, both in the social media realm and across the broader business spectrum. This data-driven approach allows us to fine-tune our strategies for optimal results.

Graphic Design: We provide graphic design support for digital assets, ensuring a cohesive and visually appealing brand identity across all digital touchpoints. We also extend our design capabilities to support print materials such as quarterly catalogues and Look Books.

Community Building and Management: We build and continue to grow a thriving community within Fable's niche #cottagecore customer base. As well as creating relevant content, this involves active engagement, fostering meaningful interactions, and sustaining a passionate and loyal following.

Campaign Support: We support on quarterly campaign shoots, where we bring our 'social-first' vision and video skills to the fore.

Notably, we've propelled Fable England's Instagram following from zero to a formidable 146,000 followers.

Our dedication to comprehensive and integrated content management, combined with influencer marketing prowess, significantly contributes to Fable England's transformation from a primarily B2B into a thriving B2C brand.

With out success on Instagram, we are expanding our horizons with a particular focus on TikTok, demonstrating our ability to adapt to the ever-evolving social market.

In conclusion, our partnership with Fable England exemplifies our ability to integrate into a core team, drive impressive results and provide holistic support across the realms of social and content strategy.

Our primary aim is to firmly position Breo as a stand out name for those who embrace an active, outdoor lifestyle.

Central to this strategy is our emphasis on user-generated style content style content which allows us to authentically showcase Breo products in action. Additionally, our strategic influencer marketing initiatives play a pivotal role in amplifying our message, strengthening our connection with the sports community, and reinforcing Breo's position as a brand that truly understands and caters to the needs of outdoor enthusiasts.

Full Autonomy Over Social Strategy: We wield complete control over Instagram and Facebook, orchestrating a comprehensive social media strategy that aligns seamlessly with Breo Official's objectives of reaching the outdoor sports community.

Content Management: Our primary focus is on crafting content that not only engages but also resonates with Breo's target audience, this can range from end-to-end creation of photography, blog posts, social scheduling and the development of advertising materials.

Influencer Marketing Management: Influencer sourcing and management is central to our strategy. We strive to position Breo Official as a leading player in the sports market through the creation of authentic User Generated Content from the perspective of sports enthusiasts.

Email Marketing: We deliver effective email marketing campaigns. This includes the design of visually appealing emails, crafting compelling content, and conducting captivating lifestyle photography.

Photography: Our creative prowess extends to conceptualised lifestyle product photography used across all digital touchpoints to create a cohesive and visually appealing brand identity.

Website Design and Management: Our expertise encompasses the design and maintenance of our website, ensuring it remains a vibrant hub for our growing community.

Reporting: Our commitment to data-driven decisions is unwavering. We diligently track and report on key performance indicators, both in the realm of social media and across the broader business spectrum. This approach enables us to fine-tune our strategies for optimal results.

Community Building and Management: Active engagement and the nurturing of meaningful interactions have been central to our role in fostering a passionate and loyal following within the outdoor sports, hiking, and running community.

After a long period of dormancy, Breo's engagement rate is now on a consistent upward trajectory, and we're delighted to observe a direct correlation between our content strategy and increased sales. The transformation from a standard generic sunglasses brand to a prominent player in the outdoor sports accessories market is a source of great pride.